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Heldring
I put it on imgur in 2012, then buzzfeed and the rest of them picked up on it
This isn't even half of it, total views must be north of 10 mil
https://www.reddit.com/r/cringepics/comments/16zj1k/how_does_he_not_realise_how_stupid_he_looks_and/
https://www.reddit.com/r/funny/comments/17zza2/this_takes_hipster_to_a_whole_new_level/
https://www.reddit.com/r/pics/comments/t55zz/i_see_your_new_york_hipster_and_raise_you_with/
https://www.reddit.com/r/london/comments/t507i/hipster_level_london/
https://www.buzzfeed.com/karlaagis/most-hipster-ever?utm_term=.ryQwVnPpK#.ipajolz4G
https://www.buzzfeed.com/t0ph3r/the-most-hipster-hipster-youll-ever-see-5bwv
https://imgur.com/gallery/N8tuG
http://twirlit.com/2013/09/03/7-formerly-cool-things-hipsters-ruined/
http://www.collegeenvy.com/2013/10/30/peoples-hipster-levels-off-the-charts/
https://thechive.com/2014/07/18/theres-hipsters-and-then-theres-next-level-hipsters-20-photos/
http://sobadsogood.com/2015/10/06/18-photographs-hipsters-taking-it-way-too-far/
http://www.joeydevilla.com/2012/05/03/level-12-hipster/
http://www.boredpanda.com/most-hipster-images-ever/
http://www.stuff.co.nz/technology/6861798/The-hipster-est-hipster-in-hipster-history
It would appear a spanish agency did the ad in 2014 but I just noticed.
http://adsoftheworld.com/media/print/diesel_help_vintage_victims
P.s. the actual subject of the photo told me about it...