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@KatBalou'sPhone
The duty on beer when the abv reaches 7.6% abv or higher shoots up. It's the normal £19.08 per hectolitre general duty plus an extra £5.69 per hectolitre on top. This plus added costs of the raw ingredients (which have shot up since Brexit especially if you're using malt from Europe or hops from anywhere other than the UK which is most breweries) and the staff costs (Beavertown have around 38 staff if I remember rightly) mean making beer is probably not as cheap as people think. Also some breweries based in railway arches are currently having to deal with National Rail's ridiculous rent hikes. Yeah there's probably an element of hype in this which may put the price up but most beers of this strength are similarly priced (Buxton/Omnipollo's Yellow Belly is £9 in a lot of places). People will pay it. I'm not going to as I have a strict no giving money to Brewdog rule.