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And plenty of great wine at significantly less £/ml, but I don't think it's really a comparison worth making as the cost and labour required to run a vineyard makes the production of Wine more expensive anyway. Also, I know I'm not being forced to buy anything and if you're happy to buy it all good, I just personally feel it's overpriced.
Plenty of wine out there for significantly more £/ml around the same ABV.
No one is forcing or expecting you to buy it.