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Why the hate for the 5th Floor? They organise an open season event at HH and the CX summer series and have a strong women's team.
Cycling could do with more clubs like that.
The ridiculous playground style rival gang posturing thing they did in the early days, I'm sure they're all lovely now and they clearly do good things, but their brand association for me is what they used to be, not what they are.
Once they associate with 5th Floor you have to pick whether you are a Jet or a Shark.