It's applied over a matte black base coat, with a clear coat of the same company's "Super Gloss". I also used a spray-gun type attachment for the cans, which is much easier than just holding the can.
First I lightly sanded the surface, then rubbed down with ~70% isopropanol/water
I applied a couple of dust coats of black, then three wet coats, with some touching up. I then applied about four coats of the chameleon. I waited approx 15 minutes inbetween each application. I did maybe four coats ish of the gloss, the more coats the shinier it gets. I could have done more, it ended up a bit thin on the tops of some of the tubes.
I used blue-roll to stuff the main frame openings and bolts in all the braze ons. The paint is a vinyl so it was easy to scrape off the seat post.
In total I used less than a can of each of the black, chameleon and clear. I had enough black left to spray some fork lowers also. I bought two cans of the chameleon so wasted a tenner there. I did apply the paint a little thickly in a couple of places and got runs - the nozzles are quite temperamental. I'd also recommend a mask, the solvent is quite potent.
Yep, same as that. Definitely worth it, more control for sure. They sell them at Halfords and such. The cans come with little coloured collars you have to remove first to snap it on, which is a bit of a pain
As somebody asked how I did it, will crosspost my response here