Rapha, nice but a bit pricey?

What is the next level for Rapha tho?

They are still niche.

In % of market, of revenue, and of brand awareness, they are fighting to be a big player.

They may be known to everyone on here, but they're barely a blip on the radar for most, and aren't a purchasing consideration for a lot of commuter cyclists who still just buy whatever Evans had and didn't consider that there might be something else.

They could easily double, triple... or increase by an order of magnitude... their sales, and increase their revenue.

Today, Rapha have a fairly wide range of high quality products... they should be selling this range to a far larger audience, to drive the costs down and the revenues further up.

They have all of the things they need to do this already, except perhaps a hell of a marketing warchest of cash, and more refinement on their logistics to scale up.

I think it would be good, unless Sports Direct go and buy them.