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@rodan
It may not be as good as a Grand Seiko quartz movement (not much is), but I'll bet the movement in this Ballon Bleu is leagues ahead of the 50p quartz movements you find in some TAGs and Breitlings.
Apart from anything else, it's the right movement for the job. It's difficult to get an automatic movement into a thin, slim ladies' watch. You might fit a hand-winder in, but what does the buyer actually want in her watch? A lot of people can't be arsed setting the time every day or so, and they certainly can't be arsed getting it degaussed or regulated every time it gets magnetised. For these people, quartz is the right choice. For the others, Cartier do plenty of mechanical watches.
My sister and my dad both have quartz Cartier Tanks - one is a slim ladies watch, the other is a thin, compact chronograph. Neither could take a mechanical movement, they have to be quartz.