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@Fox
Other half is a leading campaign strategist, here's his advice. Yours to do with as you wish but he knows his stuff. He's already massively overcommited but if this raises specific questions happy to pester him for answers.
A users group is a good idea because it brings people together and getting organised will scare the bejeezus out of the people who run it/whoever actually owns it.
The user group needs to rally around a vision: What positive role should the velodrome play? What does success look like?
Having established a criteria for success you need to gather unquestionable evidence that LVV is not meeting its objectives/potential. You need to highlight that this is a potential embarrassment: in the right way.
Do a 'power map' - who makes the decisions? Who is responsible? Who are they accountable to (politically)? This will help you understand who the decision makers are and who you need to influence. This should include sponsors - e.g. Cycle Surgery.
Start with the direct decision makers and if that doesn't work go a level up. Be positive but dangle appropriate threats to show them that this is potentially embarrassing.
Don't go straight to the media or elected officials with a stake in it because if you do that straight away the people who make the decisions won't take you seriously - it's a bit like being the tell tale tit in the playground.