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Well aware of this - anything that's on the rails of every bike shop is undoubtedly going to sell a lot more.
I mean - I almost even bought some Castelli gear in Cycle Surgery the other day as the entire range was at 60% discount!
Agree as well @dglshrn when I lived in manchester there was always more Castelli out in the hills than Rapha, and admittedly even down here, the ratio of Rapha to non Rapha kit is stacked in the wider market's favour.
There was no question of sales statistics!
Dick-
I'm not sure castelli will ever be 'aspirational' (?) in the way Rapha is but for club riders I know, it seems to be the go-to for function and some level of form. So in that sense it makes sense for sky. I'll be interested to see if people buy into it the same way they did with Rapha, I just can't see it happening.
dglshrn
castelli sells a lot more than rapha