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Well aware of this - anything that's on the rails of every bike shop is undoubtedly going to sell a lot more.
I mean - I almost even bought some Castelli gear in Cycle Surgery the other day as the entire range was at 60% discount!
Agree as well @dglshrn when I lived in manchester there was always more Castelli out in the hills than Rapha, and admittedly even down here, the ratio of Rapha to non Rapha kit is stacked in the wider market's favour.
There was no question of sales statistics!
This was my immediate thought on the advent of Castelli - Sky.
Castelli is just.... not.... quite... Rapha.
Well, it's a different ball game from a style perspective, no denying it's highly functional, it's just not "Cool" in the same way.