I purchased my Shimano style pads from Superstar Components and was completely unaware the pads had a left and right handedness.
The Shimano ones are marked L and R and the fins are not symmetrical. I've never actually tried to fit them backwards so I don't know if it can be done, given the cooling fin shapes.
Ah, mine lack cooling fins, so either orientation is fine.
@hippy started
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I purchased my Shimano style pads from Superstar Components and was completely unaware the pads had a left and right handedness.