'getting into the flow of a trail is a lost art' I couldnt buy something from a company that said stuff like this. Admittedly I have a bike that is very similar to this, but that was full custom, in a nicer tubeset, for less money. Mine doesnt have a bottle opener though :/
Copy in the video was just a collection of cyclo-related-clichés from around the internet. And read in a manner that would suggest a way smaller budget than their imagery.
It's just one dangle-specific piece of hardware away from being unbearable.
It's not a lost art. Just shit riders needing 4 grand full suspension bikes to actually ride a peck trail. And your sscx/cx thing is more than enough for most trails.
Looks nicer than a wolverine though. I like the idea of one bike does all kinda thing.
Also, sliding threw axel dropouts.
Plus as @Jaap said, it has a bottle opener.