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Nike are just matching demand with supply, recently.
If they made 50k pairs of Flyknit racers instead of 250k the internet would be jizzing all over itself.
Adidas have 500k people wanting Yeezys so they make 50k pairs. It's just tiring for everyone involved and I doubt it does anything for the rest of their product lines.
Who really wants a Yeezy, can't get one and then says fuck it, I'll buy a Samba?
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d-goods
But are they actually Atmos? The original was...not sure if these are. They're just remakes rather than an actually collab.
As for hype, I think nike have taken a battering on the hype-side which is not a bad thing. Most of their releases over the last 3 months haven't sold out. I don't think the hype beasts give a shit about nike any more so resellers care less also. The OG's and comedy Masters will take attention away from them too.
All becoming a bit of a wankfest though. Totally bored of all the shape hype. Had high hopes and promises were made, but from production shoes I've seen they all look shit. How hard can it be?