In a staggeringly crowded field of things that are under attack, the media needs to downgrade itself – not least because doing so will make it stronger.
...
However self-deprecating and counterintuitive it may feel, media outlets could communicate just how little of a toss they give about Trump’s characterisation of them by mostly ignoring it.
So much this.
https://www.theguardian.com/commentisfree/2017/feb/17/donald-trump-media-troll-president-supporters-journalists-lies?CMP=share_btn_tw