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@aggi
I think a lot of the hoppy thing is trying to emulate the idea of the American East Coast craft brewing scene from a few years back. It came over here and the small brewers started doing over-hopped IPAs and they took off so everyone then jumped on the bandwagon.
Which, although they may be fine for a summer evening in San Francisco, don't necessarily suit the the atmosphere here.
On some of the menus over in the US the beers also have an IBU rating for the hoppiness as well as the strength and I think too much of that view has come over here.