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It sounds shit but just ask for a reasonable sounding figure to them. Ie. Don't expect much.
Unless they're dead set on your photo they will likely say there's someone else's photo they can use for free. And it's quite likely the case.
I used to do press shots for a record label. 10 edited shots £150. Not mind blowing but convert it to an hourly wage it's it's pretty good.
Otherwise photos don't have much value unfortunately. Every man and his dog has a camera.
I would say try £50 but you might get lucky and get way more. Depends who you're dealing with.
Dogtemple
Question for ya'll, I have the local university wanting to use my image in their prospectus.
How should I go about licencing the image and does anyone have ideas on how to price this kind of work?