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It could happen, but isn't that going to be the supported, RAAM-type stuff? If I wanted to make money, I'd put on that type of event because people will pay more if they get a little bit more, and if they are paying for a crew, won't notice a big entry ticket. Obviously we wouldn't go for that because we are all a bit weird and revel in the hardship of unsupported, but most people are not like that! So I reckon the unsupported ultra segment should be safe. I hope!
There is the Race Across Europe, which is trying to be that kind of thing, with some high entry fees as well, but it's not really caught on.
Strike while the ultra iron is hot. I'm expecting some huge corporate event with £5k per rider entry fees or something similar.