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That would be a worthier target. The amount of fur in replica costumes worn by fans alone must cost a lot of lives. (Here's a petition that gives some numbers.) I think fur is a very important topic for protest, as it's a huge industry, but that Warhammer thing demeans the serious campaigns around it.
I Still don't really understand this, I can only assume it must be some kind of publicity stunt. Seems such an arbitrary thing to take aim at, will they be demanding that game of thrones change their wardrobe too next?