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PLOT TWIST:
People aren't 'thick'
People are most certainly thick. This is why intelligent journalists and politicians know they can tell them any amount of mad balls, repeat it a few times and they'll believe it.
Fuck it, why not just write it on the side of a bus?
Yes, they're having their trust abused but, in the days of the internet and social media, it's easier than ever to find different points of view - their trust only extends as far as what they want to believe anyway.
People aren't 'thick', they just get lied to and have their trust abused. The small number of falsehoods in this letter are all down to 'newspapers' printing/publishing (online) total nonsense.