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Arvy.
There was a Rihanna v Topshop case last year covering this. In short, Rihanna won as they didn't have her permission to sell the product. More details here http://www.5rb.com/case/1-robyn-rihanna-fenty-2-roraj-trade-llc-3-combermere-entertainment-properties-llc-v-1-arcadia-group-brands-ltd-ta-topshop-2-top-shoptop-man-ltd/
It is a little more complex than that though as we don't really have image rights over here so there is a possibility it would be legal. If it was made clear that the item wasn't endorsed by the Coppi estate then that may be sufficient. IANAL though.