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I actually said I don't agree with this point, using his own campaign as an example. And I agree with your examples.
Where I am in agreement with Cummings is that certain classes use political discourse as signalling to their peer group in a more abstract fashion and do not suffer the same impacts from political will that less educated, lower earning groups with limited resources and choices do.I suppose I'm saying that the power of memes to infect debate crosses all class lines. Just different strokes for different folks.
It is a very interesting read, especially to see where the whole "£350 million per week/NHS" meme came from, exactly.
And then there's this:
And this:
His first point, whilst I think has truth to it as regards the better educated middle to upper middle class, falls down at the failure of memes to infiltrate the consciousness of the working class and their apparent tendency to not adhere to groupthink.
If memes didn't effect this group as much as he says then so many wouldn't have fallen for the campaign's main points, such as the £350 million into the NHS nonsense.
And in his blog post castigating "SW1" for being clueless, incompetent imbeciles with absolutely no insight into policy, the political process, or how to run a country (let alone a campaign to remain); then admitting that he had no time for thinking about how the complex act of leaving the EU would be instituted if they won considering the very same government would be handling the process...
The second quote has much validity to describe why so many people outside of the political/financial/media bubble world of London and the south-east view it so.