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Take a wheels with the same hub and spokes with the archetype rim a say a kinlin xr22t symmetric rim, pacenti sl23 v1 e.t.c to keep things fair and measure the sideload to get nds spokes to slacken off while the rim is loaded while sitting on its axle and the result is pretty clear. You dont even have to measure it you can feel the difference just pushing down on the rim. This does not mean the archetype is a bad rim it is just there laterally stiffer rims if that is what is needed. I.e low spoke count.
Not sure what you mean... the V is the stiffest shape... besides Archetype are plenty stiff