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NurseHolliday
Sam_w
I actually think the lineup is pretty easy to understand - granted my sole client is a direct competitor to BMW so i have to understand it but still...
Aside from the 1 series 3 door, 4 gran coupe & 6 gran coupe, it's odd numbers have 5 doors and even numbers are the coupe (2 door) version.
In the premium sector, the growth has been 'outwards' (as in, into new segments) for some time now. There's saturation in the mid market / luxury saloon categories which are the traditional strong points of the German 3 (especially now Lexus, Jag, Infiniti etc are gaining ground) and so the only way to increase brand sales is to create new segments or push into ones that already have low competition. This will continue until those markets are saturated too. Especially if these manufacturers can create additional models by platform sharing existing ones (1 & 2 series, 3 & 4 series, etc etc) as the cost of tweaking the body / specs is much cheaper than missing out on a new segment.
Truly 'groundbreaking' models like the Evoque (4x4 coupe) create a goldrush so each brand can offer a competitor (x4 / x6 in BMWs case).
The next one (started by Bently) is the uber lux 4x4. The Q8, X7 etc are all in the pipeline as a competitor.
As long as there's a car for you, i don't see why they need to make sense to you. Buy the one that suits your lifestyle and get on with it.