Football

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Chalfie

Its important to disrupt brands occasionally. This gives them a new direction to work with for a few years, and then once it's tired they can drum up some nostalgia by returning to a re-drawn version of the original badge. If you compare it to the dogshit redraw of the Milan logo, it's a much, much better strategy.

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dan in reply to @Chalfie

That will be £2,000, plus VAT

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Chalfie in reply to @dan

Sorry that's my rapha money. I'm disrupting my brand by wearing g kit that fits and is vaguely tasteful.

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