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Fine line to walk isn't?
I mean, I get it - they have to move product to stay in business, but my argument is, that All City is moving away from what drew customers to them in the first place.
Surly seems to be quite able to move forward (edit: adapt) within their segment while All City is making moves between them.
In my opinion, they should've pushed on developing a competitive steel fork instead of going carbon.
Isn't that the case with All City as a whole though?
I mean, for every new product launch it seems like the becoming more and more bland - like they wanted to sell more bikes instead of making something their own.
And I wouldn't say it's a QBP thing - Surly certainly seems to still make whatever they please.