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All brands are trying to attract millennials. Rapha already have the MAMIL market locked down. Ergo they need a young scribe who knows how to communicate in the vernacular of the most wet ass entitled bunch of whiney snowflakes ever committed to this sphere of underwhelming decline.
Also I bet this pays gross 17k which is what 40 something professional copywriters spend on private school fees.
maveco-
All brands are trying to attract millennials
Why? They've got no money!
Credit card companies love them I suppose. Maybe that's why...
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Ergo they need a young scribe who knows how to communicate in the vernacular of the most wet ass entitled bunch of whiney snowflakes ever committed to this sphere of underwhelming decline.
Ha. Judging by how much millennials on here love Rapha (half of them work there) I'd say I'm not sure they need it but I know they have ambitions to be a fashion brand not a cycling brand so I guess that's true.
Howard
Fox
LOL
You seriously think that would stand up? If they are trying to attract MAMILs why not employ one? They already have lots of young employees, so they've already got that perspective.
I think you'll find this is more that they think the job would be beneath an older and more experienced copywriter, but age doesn't necessarily tally with experience.
That or they don't think an older person's face would fit. I'm sure it's not that of course...