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LOL
You seriously think that would stand up? If they are trying to attract MAMILs why not employ one? They already have lots of young employees, so they've already got that perspective.
I think you'll find this is more that they think the job would be beneath an older and more experienced copywriter, but age doesn't necessarily tally with experience.
That or they don't think an older person's face would fit. I'm sure it's not that of course...
Fox-
MAMILs
where do I sign up?
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All brands are trying to attract millennials. Rapha already have the MAMIL market locked down. Ergo they need a young scribe who knows how to communicate in the vernacular of the most wet ass entitled bunch of whiney snowflakes ever committed to this sphere of underwhelming decline.
Also I bet this pays gross 17k which is what 40 something professional copywriters spend on private school fees.
amey
maveco
"While the Equality Act 2010 protects you from age discrimination at work or when applying for a job, there is an exception in the law which applies to age discrimination only.
The exception means that an employer can make a decision based on someone’s age if they can show that it is objectively justified and proportionate. This should only be a defence in a limited number of circumstances and doesn’t mean that employers have ‘free reign’ to discriminate against older workers."
IMO Is easy to argue that a junior role for a company like Rapha would need a young persons perspective to compliment the existing well established voice to the Middle Aged Men in Lycra, which make up the majority of Raphas customer base. Millennials are notoriously difficult to pin down on what they actually want from a brand. Appealing to this demographic would almost certainly call for a recent graduate in their early 20's.