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I was expecting a complicated equation
There is a complicated equation underlying it, and (hole count)/9 fails if the hub's hole PCD is too large a fraction of the rim's ERD, but for common hubs and 26-28" rims it works. Things like small wheels (BMX, Brompton etc.) or big hubs (Rohloff and upwards) should be calculated rigorously if you want to use the maximum number of crossings.
I was expecting a complicated equation involving leading spoke angle away from hub, but this is much easier to remember. Thanks, 2x front and rear it is