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Charlie Brooker's Black Mirror. An episode called 15 million merits.
It's ancillary to the story, but the fat ugly people are forced to do the shit menial jobs and appear as cannon / laughter fodder on humiliating TV shows.
In this distopian future society is powered by people cycling.
It seemed fitting.
I'd recommend watching them. They are good.
hugo7
They're called memes, they were invented by Facebook...