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That can't be good if it hits a driver or other cyclist's eyes...
This isn't an issue, lasers are safe if they are refracted and scattered. Blaze do this, and if the lasers go into your eyes you're going to see a sparkle of green but nothing blinding or even significantly dazzling.
In that respect these lights are better than most new headlamps in cars which are way too bright and can dazzle and blind even if you're not directly in the beam.
I still think the green laser is useless as a safety thing, and only serves as a marketing thing for which brand of light you have... but safety of the light itself isn't an issue.
My criticism is simply that there are better lights out there for this money that will do more to keep someone visible. And that if Blaze had dropped the laser they could have reduced cost, and complexity, and applied that great engineering to produce an even better headlamp at a more affordable price.
As for the Santander deal, they'll have achieved significant sales from it (7k units?) but it may count against them. No-one views the hire bikes as an example of great components of any kind, and the strong association of "green laser bike" with "cheap hire bike" is hardly the one that is going to sell a light that is priced at a premium market (any lamp over £90 is premium).
Saw one the other day on a hire bike that was pointing up at about 30 degrees above horizontal- could see it on the back of buses and on bridges when the rider passed under. That can't be good if it hits a driver or other cyclist's eyes...