Apparently he was using 'heavy irony' according to his editor. I think his editor is using a combination of 'bullshit' and 'piss-taking' to describe it in those terms.
"I was being ironic! "It was satire" - the go to defences of those showing a serious lack of common decency, and serious lack of understanding of the meaning of the words 'ironic' and 'satire'.
Rod Liddle - still a total cunt after all these years
Apparently he was using 'heavy irony' according to his editor. I think his editor is using a combination of 'bullshit' and 'piss-taking' to describe it in those terms.