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I don't get the 'holier-than-thou' accusation ppl throw at Sky. There was a huge debate before Sky was launched internally at British cycling. IIRC elements, probably namely Brailsford, wanted to use the success on the track and move into the road, but Cookson and others were doubtful, because of the drug problems within the sport. To get the sponsors on board they had to very overtly anti-drugs, hence the ZTP and the marginal gains guff. They had to try to prove that there was a way of winning on the road without using drugs, and so that is the narrative they created.
Basically it came back to bite them in the arse but I think the 'holier-than-thou' is something that has been foisted on them by Twitter and the clinic, who believe Brailsford is the spawn of Satan, and Froome not far behind.
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Jimmy_Fingers
Part of it is becasue they pushed a holier than though attitude, and have fallen foul of this multiple times. They brought it upon themselves.
And then Dave B, just being unable to just tell the truth. Hammering on about being transparent, and then dodging questions and answers like the best of MPs can.
He brought it upon himself. And he's dragging down good riders into the mud with him.