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Part of it is becasue they pushed a holier than though attitude, and have fallen foul of this multiple times. They brought it upon themselves.
And then Dave B, just being unable to just tell the truth. Hammering on about being transparent, and then dodging questions and answers like the best of MPs can.He brought it upon himself. And he's dragging down good riders into the mud with him.
skinny-
The idea that you could implement a zero tolerance approach in 2010 was ludicrous. That they then hired the likes of Sean Yates and Brian Nygaard showed they weren't really serious about it. But my understanding was that it was foisted on them by James Murdoch, so they had to go with it.
Brailsford should be kept away from the press, he clearly likes the limelight too much and his "I'm the smartest guy in the room" approach doesn't work.
But why they have to be transparent when it is not demanded for all other WT teams troubles me. All teams should be treated equally under UCI rules.
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I don't get the 'holier-than-thou' accusation ppl throw at Sky. There was a huge debate before Sky was launched internally at British cycling. IIRC elements, probably namely Brailsford, wanted to use the success on the track and move into the road, but Cookson and others were doubtful, because of the drug problems within the sport. To get the sponsors on board they had to very overtly anti-drugs, hence the ZTP and the marginal gains guff. They had to try to prove that there was a way of winning on the road without using drugs, and so that is the narrative they created.
Basically it came back to bite them in the arse but I think the 'holier-than-thou' is something that has been foisted on them by Twitter and the clinic, who believe Brailsford is the spawn of Satan, and Froome not far behind.
andyp
Jimmy_Fingers
I'm sorry but that's the usual Stokes' bullshit. Sky are, whether fairly or not, judged differently to other teams simply because they are perceived to be British.
They've made three major mistakes in their time, adopting the zero tolerance stance, which was never going to work, hiring Leinders (although the idea he was some doping Svengali akin to Michele Ferrari bears no scrutiny) and hiring Tiernan-Locke, when they failed to apply due diligence.