The final straw?
http://www.standard.co.uk/news/uk/lego-to-raise-uk-prices-by-5-per-cent-amid-pound-fears-sparked-by-brexit-a3420286.html
That's an acceptable price increase. Also good PR to introduce it after the holiday season.
They missed out on a ton of puns though.
@Oliver Schick started
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The final straw?
http://www.standard.co.uk/news/uk/lego-to-raise-uk-prices-by-5-per-cent-amid-pound-fears-sparked-by-brexit-a3420286.html