EC1 Collective

£1m for 20% equity in Le Col? Lololololololol

Thats fucked up ..

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Worse design x more expensive than Rapha = profit?

Looks like it's a customised top for someone called Colin.

Le colon

'Stretchy windproof, windproof and thermal fabric with plenty of stretch'

It's stretchy and windproof then?

"Stretchy windproof, windproof and thermal fabric with plenty of stretch"

Yes thanks for that: but is it stretchy and windproof?

my point too .. what sort of delusional world do these people live in? whats the end game?

I guess blaze was a success, trump is the president so anything goes.

#ohsnap

Le Col - if you are rich and don't want to wear the same as the Hoi Polloi who can buy Rapha in the sale etc.

Someone might want to help them on their vernacular tho.

is crowdfunding to raise £1 million for 20 per cent equity.

How would this even work?

https://www.crowdcube.com/companies/le-col-holdings-ltd/pitches/qDweWb#

I honestly don't understand who this is all aimed at. Consumers or investors.

Well yeah. But as a person who 'invests' what am I? A creditor / shareholder / sucker?

Apparently they've found £500k already. So it must be attractive to someone.

edit: you are buying equity.

sucker?

I'd think so.

It feels a bit like a property show for London properties in Beijing.

I'd think so.

It's certainly a brave thing to do with your money. Real 'taking a punt' stuff.

A buyer

Accounts to 31st March 2015 show an operating profit of £27.6k on turnover of £229k. Implied multiple of 181x. Let's generously assume they have doubled turnover and improved margin to 20%, they are still circa 50 x on the multiple. Mega lelz. I'm out.

"Le Col now sells its clothing to customers in over 10 countries"

What, like 11?

10 and one of those small islands near Central America

Crowdfunding seems to be the new way to fund businesses that are shit and investors or banks with actual real-world money wouldn't bother investing in or loaning to.

People are fukcing idiots.

Indeed, look at all the mugs who invested in microcosm.

^ha. Do you think people are investing in LeCol for the same reason we invested in microcosm?

Oooof