That may well have been the initial intention but do you think it has actually worked?
A couple of clicks a day to the BBC should be enough to see large scale AB testing of click bait titles (even for more hard hitting articles) and the population of the front page with largely meaningless "stories" or entertainment with an ever decreasing amount of serious news or editorial.
Working in 'meeja' myself, i fully understand the need to provide content that an audience actually wants to maintain a profitable business but I believe that the BBC should try to maintain a higher editorial standard given it's a publicly funded organisation.
I don't think that's holier-than-thou or preachy. I'm certainly not advocating a world wide ban on fluff pieces; just asking that this particular organisation rise above them.
In that case all those looking for celebrity gossip will head to the Mail Online, click on other stories, become indoctrinated in some strange "the immigrants are to blame" mindset and then where would we be ...
That may well have been the initial intention but do you think it has actually worked?
A couple of clicks a day to the BBC should be enough to see large scale AB testing of click bait titles (even for more hard hitting articles) and the population of the front page with largely meaningless "stories" or entertainment with an ever decreasing amount of serious news or editorial.
Working in 'meeja' myself, i fully understand the need to provide content that an audience actually wants to maintain a profitable business but I believe that the BBC should try to maintain a higher editorial standard given it's a publicly funded organisation.
I don't think that's holier-than-thou or preachy. I'm certainly not advocating a world wide ban on fluff pieces; just asking that this particular organisation rise above them.