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To elaborate more
I think they wanted to get you involved in a slick short film about a 'cool' dude in the music biz, a career break, some sexual tension, a pregnancy... then the key text sent while driving where he chose between a solo career and sticking with his GF/Band partner... with tragic consequences ;(
From the AA
Today the AA Charitable Trust launches a campaign to deter drivers using a hand-held mobile phone behind the wheel. The campaign kicks off with the premiere of a new short film, “Cadence”.
“Alice and Billy are a talented couple determined to break into the cut-throat music industry. Billy faces a tough decision when propositioned by a large record label, while Alice makes an unexpected discovery, but one choice alters their lives permanently.”
This is the link to Cadence (10 minutes) https://www.youtube.com/watch?v=mL3SrAOOFHs&t=1s
We are asking for people to help us spread this message by sharing this short film – 10 minutes that could help to save lives.
Please feel free to share this link using the #NeverTextDrive to support the campaign.
More detail about the campaign here. http://www.theaa.com/newsroom/aa-news-2016/never-text-drive-aa-charitable-trust.html