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Good to see another English watch company (even if they're not made here yet) but i struggle to get on with their design.
I've never been a fan of Arabic numerals on a watch and two sets is too many for me. Also, having red, yellow and blue on the same face is too fussy for me, especially when you add the gold crown which seems completely unnecessary.They could do with just keeping it simple.
Soul
Any love for Farer? British designed, Swiss made, the company is a year old but the designs are firmly planted in the 20th century, evoking Rolex, Smiths, Universal Geneve etc. designs of that era, while managing not to specifically ape any one design (as far as I can see, at any rate). Lots of little splashes of colour keep them from feeling too conservative, and you can pick from a selection of straps. For me, the quartz GMT is the one I keep going back to look at, although they do automatics as well.