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It's $150 for the version that has no shift levers, just the special bit attached to a set of Tektro levers that you or I could buy for a tenner, they probably get them for more like $4 or $5. Ergo, they value their little machined bit at around $145.
Their pricing is weird, a set of brake levers with shift bosses and no shifters - $150. A set of brake levers with just a rear 11 speed shifter - also $150. A set of brake levers with just a rear 8 speed shifter for Alfine - £170!
The Microshift barend shifters are £20 cheaper for the Alfine/Nexus version than for the 11 speed version.
M_V
Why tho? If they machine the piece in bulk (which I assume they do) this would significantly bring the price down. I imagine the money they make is from the shifters. Even normal bar end shifters are £40+ for shimano 8 speed iirc. The total system price is still a lot given the levers and shifters arent that expensive in comparison