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Otherwise why would I, as the vendor, give a monkeys toss whether the purchase monies came out of your bank account or whether you were using a mortgage advance?
I would assume because it's quicker and less likely to hit a stumbling block but I don't really know. Lots of online advice says it's a plus but also not to buy without surveys...
Given the selling advice we've had from estate agents and my research on similar properties, I think they've priced it right at the top of the market with room to reduce later. Plus there are things that would bring it down from that theoretical height anyway - no real garden/windows need re-doing/on a busy road/etc.
The whole cash v mortgage thing is meaningless unless the cash sale means the purchaser isn't going to be getting intrusive and time consuming surveys done on the property before purchase, and time is of the essence. Otherwise why would I, as the vendor, give a monkeys toss whether the purchase monies came out of your bank account or whether you were using a mortgage advance?
Of the properties I have purchased over the past 5 years, I have always made relatively aggressive offers from the outset, but have justified myself in doing so, I.e you want x, but we will need to do y which will cost z. Doing this on the current house saved me 12k when the agent swore blind on the phone that the vendor wouldn't entertain any offers as the house had already been reduced. So if you don't ask you have no chance of getting, but my approach is bargain hard but be prepared to justify why you are offering what you are, otherwise the vendor will just think you are a chancer trying to kick him in the nuts.