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Some people do both, I wish I could.
The Etape is pure fantasy cycling. It also gives you a true measure of what the pros are all about compared to oneself.
Also the allure of closed Alpine roads, climbing and descending with no poxy vehicles to give you the willies.
It's just a fun weekend with thousands of like minded cyclists from all over.
However I would like do the Maratona of the Dolomites if possible the year after next.
What's the appeal of doing the Etape over, say, a self guided holiday out in the mountains, out of interest?