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I can't be bothered, but here is an idea:
Clone the site, set up a copy called WC1 Collective. Change the text a bit 'we are pro-synergy high octane post modern velo-heroes' etc. Build a sub 3kilo fixie with a coaster brake.
Then create an east coast west coast beef, push 4watts per kilo, and possibly take a crossbow to Regents Park
maveco
He probably meant to write "shit" but it got auto-corrected.