He's done in politics (after spending pretty much his whole life doing nothing but politics) and must be feeling a bit directionless. Also he has a book to promote. Poor man needs something to do though, even Yvette Cooper said he's having a mid-life Crisis.
I have a horrible feeling Ed Balls is now gunning for the popular celebrity vote. I saw this on the Guardian newsfeed and my heart sunk.
https://www.youtube.com/watch?time_continue=108&v=Czqtjk_iGFU