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Backers give you the capital to actually start production and then commitments to retailers are honoured in preference. It stinks.
not everyone does this ;) https://www.kickstarter.com/projects/attackthepack/attack-the-pack-the-cycling-card-game
But I do agree, the commitment should be to backers first. However in order to absolve themselves of all responsibility Kickstarter have to declare that all backers are providing a 'donation'. So your contract is defunct because of kickstarter, not the project. I would like to see a kickstarter enforce delivery... but it won't happen.
Not putting the boot into these guys specifically, but the number of times this happens to kickstarter products is really frustrating. Backers give you the capital to actually start production and then commitments to retailers are honoured in preference. It stinks.