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It's a morris dancing thing, not a racist thing (aparrently):
Dancers may have their faces blackened or otherwise disguised as in the photograph below. Disguising the face in this way is well-known in English social history: men wishing to pursue proscribed activities would black their faces to avoid recognition: such activities could include both smuggling and morris dancing!
From here: http://www.themorrisring.org/publications/morris-tradition
Anybody know if there is a cultural reason for those cider guys to be blacking up?