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Ask to spaek to the store manager? They way I see it is that if the whole charger is in good condition, like the cable itself hasnt turned grey / yellow, you know with loads of dirt marks and the actual charger is relatively free of scratch then it's not wear and tear, is it? Wear and tear is a subjective view at times, but if your charger has been sat at a desk the whole time then it should be very clear that it's just the end of that's split... I dont know, good luck, but JL sucks on other levels, they wouldn't price match a lot of the time, especially if matching a local store, because the way they verify aka to make sure you are not lying is by calling the shop you want to price match and tell the shop they are JL and doing a price match, even some of their employees said that sometimes their competitors give them some random high price to shut them up. I would if I ran a shop and JL called me every day to price match.
It was a store in York I tried to return it to, originally purchased from a john lewis in Cambridge. It has made me think twice about purchasing electronics from there in the future if they can just claim 'wear and tear' on the item to invalidate the 2 year warranty.