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Ask to spaek to the store manager? They way I see it is that if the whole charger is in good condition, like the cable itself hasnt turned grey / yellow, you know with loads of dirt marks and the actual charger is relatively free of scratch then it's not wear and tear, is it? Wear and tear is a subjective view at times, but if your charger has been sat at a desk the whole time then it should be very clear that it's just the end of that's split... I dont know, good luck, but JL sucks on other levels, they wouldn't price match a lot of the time, especially if matching a local store, because the way they verify aka to make sure you are not lying is by calling the shop you want to price match and tell the shop they are JL and doing a price match, even some of their employees said that sometimes their competitors give them some random high price to shut them up. I would if I ran a shop and JL called me every day to price match.
John Lewis sucks sometimes, tell me it's not their Oxford St store? I wanted to returned a brand new tablet a while back, only opened it to test and didn't want it, so returned it the next day or day after, they refused to take it back as it's been used, I had to kick up a fuss and refused to leave until their department head came out from hiding to speak to me and take tbe damn thing back. They said once an item has been opened, even though it is still in its original package, it can't be returned. Bullshit.