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Media as debate setter and the impact it may have had on the referendum: http://www.newstatesman.com/politics/staggers/2016/10/broadcasters-were-biased-during-eu-referendum-campaign-not-way-you-think
Conclusion: Tory campaign was given media attention to the detriment of Labour and other centre-left campaigns. This set the tone and arguments for the debate which made it difficult to get to traditional Labour supporters.