You should let Schwalbe know they're using damaged tyres in their advertising material...
I'm talking about this;
Why not use those pictures in your original post then?!
Cause I finally able to find it, googling tyres damage cycling was enough apparently.
@atk started
London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
This site is supported almost exclusively by donations. Please consider donating a small amount regularly.
I'm talking about this;