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There was a Rihanna v Topshop case last year covering this. In short, Rihanna won as they didn't have her permission to sell the product. More details here http://www.5rb.com/case/1-robyn-rihanna-fenty-2-roraj-trade-llc-3-combermere-entertainment-properties-llc-v-1-arcadia-group-brands-ltd-ta-topshop-2-top-shoptop-man-ltd/
It is a little more complex than that though as we don't really have image rights over here so there is a possibility it would be legal. If it was made clear that the item wasn't endorsed by the Coppi estate then that may be sufficient. IANAL though.
Broad query to which I'm struggling to find an answer online....
If using a photograph of an individual for commercial purposes (for example, say I wanted to sell an item of clothing which featured a particular photograph of Fausto Coppi) is permission or an agreed license from the original photographer sufficient or would there have to be further permission from Coppi (or his estate...)?
I feel like there must be an issue with image rights beyond merely getting permission from the photographer but the .gov.uk copyright overview doesn't really offer any advice on this kind of issue.